His sister, Alexa Hirschfeld, 29, liked the idea. "If I have this problem and I'm a 21-year-old man," says James Hirschfeld, "there must be a lot of other people in America thinking that." That's when he came up with the idea of selling stylish digital cards. "It didn't reflect how much I cared," he says. He didn't have the time or money to send paper invitations, but he says he felt the digital ones available at the time were lacking. James Hirschfeld, now 27, came up with the idea after planning his 21st birthday party. The siblings started Paperless Post when they were in their early 20s. Senders can then keep track of who they sent invites to and who responds through the Paperless Post website. When customers buy a Crane invitation through Paperless Post, they can also get a digital copy to send to people online. A third printing option is thermography, which creates a result that is similar to engraving, but costs less. Engraved cards are more commonly used for formal weddings, while letterpress is used for more casual events, says James Hirschfeld. Letterpress means the text is indented into the paper. When an invitation is engraved, the text pops from the paper. The main difference between the Crane invitations and the other paper offerings on the website is that they can be engraved or include letterpress printing, so that the printed messages have texture. Save the date cards and thank you cards in matching designs are sold separately.
The lowest priced Crane wedding invitations will cost $2.60 each, without a reply card, and $3.70, with a reply card, for an order of 500. Customers pay an average of $1.75 for each paper card, while the digital ones cost about 25 cents each. Part of the reason for the increase is the higher price. Revenue jumped 49% in the first 30 days after the October launch. has placed lockers in stores where customers can pick up their packages.Įven before working with Crane, the company's printed cards were a hit. Online retailers such as men's clothing seller Bonobos and handmade-product marketplace Etsy have opened actual stores or showrooms. Other digital companies have gone physical, too. "I think a lot of people have that memory." "I never forgot that," Alexa Hirschfeld says. The Hirschfelds' mother and grandmother told Alexa as a child that really nice thank you notes must be sent on Crane stationary. The company wanted to work with Crane because of its reputation for high quality paper. Paperless Post proposed the pairing to Crane in the fall. Some Paperless Post users say they are willing to send online wedding invitations, says Alexa Hirschfeld, but their mothers won't allow it. About 30% of the nearly 11,000 cards on Paperless Post are able to be printed. "One of our biggest help requests was 'how can I print this card?'" says James Hirschfeld.
When it opens, a digital card slides out. When a card is sent, the receiver first sees a closed envelope. Its digital cards look like the real thing. The way Paperless Post presents its cards may have helped drum up demand for something more traditional. It sounds like an unlikely match: Crane has been printing cards and stationary since 1801 in Dalton, Mass, while New York-based Paperless Post was launched in 2009 by 20-something siblings with no plans to ever print cards. Users will be able to choose from 35 wedding invitation designs that they can customize and then print on Crane paper. Starting Wednesday, Paperless Post is teaming up with stationery and card maker Crane & Co. The New York company launched PAPER by Paperless Post in October after customers requested a way to get its electronic greeting cards and invitations in a more old-fashioned way: On actual paper. Now the online invitation and greeting card startup is taking that defiance a step further. NEW YORK (AP) - Paperless Post has defied its original digital business model successfully once. In digital age%2C people still like to get print invites for special occasions.Partnering with printer%2C online card-maker is selling wedding invites.Founders of digital business are defying their startup model.
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